مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 15, Numéro 1, Pages 226-237
2022-06-14

Marketing Innovation In Tourism Thermal Resorts, Case Study Of Sidi Yahia Thermal Tourism Resort



Authors : Rais Abdelhak . Bencharif Karima .

Abstract

Thermal and mineral springs and springs are considered as the core of the tourism in Biskra city, which is one of the most important thermal and medical tourism poles in Algeria, due to its tourism richness and the healing capacity of its waters. Biskra city possesses three thermal springs that exist since the roman era which allowed it to attract many local and foreign investors and tourists. This study aims to explore the medical tourism in the recently established thermal tourism resort Sidi Yahia, in order to examine the adoption of innovative procedures and strategies in the resort. As a matter of fact, the key to revitalize medical tourism lies definitely in good structures and highly competitive new services.

Keywords

Marketing innovation ; Medical tourism ; Thermal tourism

Les articles similaires

The Impact Of Marketing Innovation On Improving The Quality Of Tourism Service Case Study Of Sidi Yahia Boat)

Bencharif Karima .  Rais Abdelhak . 
pages 365-386.

The Effect Of Applying The Reciprocal Teaching Method In Improving Esp Learners’ Reading Comprehension Achievement The Case Of First Year Master Students Of Tourism And Hospitality Marketing, Department Of Commercial Sciences, Mohamed Seddik Ben Yahia University Of Jijel

Zeghouani Somia .  Maouche Salima . 
pages 31-40.

التسويق الالكتروني وأثره على تحسين الأداء التسويقي للمؤسسات الاقتصادية دراسة حالة مؤسسة " Iris" E-marketing And Its Impact On Improving The Marketing Performance Of Economic Entreprises -case Study Of " Iris" Company Le Marketing électronique Et Son Impact Sur L'amélioration Des Performances Marketing Des Entreprises économiques - Etude De Cas De La Société "iris"

عبد الحفيظ حسام الدين . 
ص 143-155.

مساهمة التسويق السياحي في تحفيز الطلب السياحي في الجزائر دراسة حالة - عينة من وكالات السياحة والأسفار بولاية المسيلة The Contribution Of Tourism Marketing To Stimulating Tourism Demand In Algeria Case Study - A Sample Of Travel And Tourism Agencies In M'sila State

سماعيني نعيمة .  لخضاري نسيمة . 
ص 383-405.

اثر التسويق السياحي في أداء المنظمات السياحية: دراسة حالة المنظمات السياحية السودانية The Impact Of Tourism Marketing On The Performance Of The Tourism Organizations: Case Study On The Sudanese Tourism Organizations

ابو محمد الطاهر احمد محمد علي .  ابو مصعب موسى محمد يعقوب .  ابو محمد برعي بابكر محمود . 
ص 51-66.

Formats de citation