مجلة الدراسات التجارية والاقتصادية المعاصرة
Volume 6, Numéro 2, Pages 128-144
2023-07-20

Intangible Resources And Internationalization The Crucial Role Of Organizational Culture



Authors : Benrebiha Mohamed . Dahmani Redha .

Abstract

This study aims to investigate the role of organizational culture in accessing international markets. To achieve this objective, the researchers employed the Organizational Culture Assessment Tool (OCAI) to gather primary data from a study community consisting of both international and local Algerian firms. The collected data were subjected to analysis, and hypotheses were tested using structural equation modeling with the least squares method. The researchers utilized Smart PLS 3.2 software for this purpose. The study findings indicate that international Algerian firms exhibit a high Market Culture, as well as some inclination towards Adhocracy culture, when compared to local Algerian firms. Conversely, local Algerian firms display a strong presence of Clan Culture and some aspects of Adhocracy culture.

Keywords

internationalization ; organizational culture ; foreign market entry

Les articles similaires

Organizational Behavior And Its Role In Creating An Organizational Culture For Managing The Diversity Of Human Resources In Organizations

Latreche Zakaria .  Akrouf Imen . 
pages 1611-1628.

The Role Of Organizational Culture On Enhancing The Organizational Citizenship Behavior A Field Study Of The Algerian-cuban Friendship Hospital For Ophthalmology In Djelfa

Djalab Zohra .  Hazerchi Tarek . 
pages 561-580.

The Mediating Role Of Organizational Commitment Between Organizational Culture And Job Performance In The Telecommunication Sector

Jameel Alaa S. . 
pages 81-100.

Intangible Resources And Competitive Advantage – Case Study: Telecommunication Operators In Algeria

Ilyes Boudiaf . 
pages 341-355.

The Impact Of Organizational Culture On Human Resources Performance: Case Study On The Faculty Of Economic Sciences Professors In Tebessa University

Bouhnik Houda .  Bouacha Mebarek . 
ص 41-76.

Formats de citation