E-postal services adoption factors - The case study of Baridimob -

Dahmani, Redha; Chebbah, Rachid; Sekiou, Anwar; بوزكري, جمال

مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 2, Pages 315-334
2023-06-11

E-postal Services Adoption Factors - The Case Study Of Baridimob -

Authors : Dahmani Redha . Chebbah Rachid . Sekiou Anwar . بوزكري جمال .

Abstract

Through this study, we tried to shed light on the development of electronic payment operations in Algeria through Baridimob application of Algeria Post Corporation and to examine the most important factors which postal services can be adopted by using Baridimob application according to the theoretical approach of the technology acceptance model. And by relying on the structural equations modeling method on a sample of 97 customers of the Algeria Post Corporation, it was found that the path coefficients of the study model are all significant and that the perceived risks negatively affect both the Perceived Usefulness and Perceived Ease of Use, which are the two factors that positively affect the user's attitude to adopt Baridimob application by the customers of Algeria Post Corporation.