مجلة البشائر الاقتصادية
Volume 7, Numéro 3, Pages 966-979
This study aims to identify the effect of internal marketing on knowledge sharing from the point of view of workers in the National Bank of Algeria, and to achieve the goals of the study a questionnaire was built that included 28 a phrase, distributed to a sample consisting of 80 single, and the results of the study revealed that there is Effective internal marketing, and the same thing with regard to knowledge sharing between workers in the bank, as the results of the study revealed a Moderate direct relationship between internal marketing and knowledge sharing in the bank under study; the study also recommended the need to pay more attention to the technological aspect through introducing technological changes to the systems and the work process In a For a bank, which will facilitate the process of knowledge sharing, information transfer, and improving worker performance.
knowledge sharing ; internal mlarketing ; service cultural ; training ; incentives; empowerment; knowledgesharing ;BNA bank
Said Houari Amel
Mankouri Menel Ibtissem