مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 3, Pages 299-329
2023-09-10
The Role Of The Adoption Of Ethical Responsibility In Increasing The Effectiveness Of Marketing Through Social Networking Sites In Institutions
Authors : Nehar Khaled Ben Elwalid . Lahouel Fattoum .
Abstract
This study aims to clarify the role of adopting ethical marketing responsibility in increasing the effectiveness of marketing through social networking sites in institutions, which have recently appeared on the internet, where we used the descriptive analytical method to show the role of these sites that have contributed significantly to the development and modernization of marketing activities of institutions such as promotion and advertising of products and services, which leads to the consolidation of the brand of institutions, ease of communication and speed of dissemination of information and interaction with them by knowing their needs and desires.
Keywords
social responsibility, marketing ethics, social media marketing
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