مجلة الإدارة والتنمية للبحوث والدراسات
Volume 10, Numéro 2, Pages 505-522
2021-12-01
Creative Advertising As A Profitable Tool In De-marketing -patagonia. Inc Case Study-
Authors : Badreddine Rabia . Bichari Karim .
Abstract
This article explores De-marketing creative advertising as a tool to improve sales and profits. As De-marketing refers to a way for managers to cope with excess and/or undesirable demand for their products or services, many brands prove that De-marketing can be a profitable alternative. Patagonia is a company, encourage customers not to buy their product; the brand uses De-marketing to manage the flow of its product, to keep it more sustainable and long last, Patagonia's De-marketing creative advertising campaigns enables Patagonia to interact more closely with customers and achieve both of the sustainability and profitability of its goals.
Keywords
De-marketing ; Creative advertising ; Patagonia. Inc
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