social and human sciences review مجلة العلوم الاجتماعية والانسانية
Volume 17, Numéro 35, Pages 125-156
The research aims to sense companies about the role of total quality management as a New Approach to build a competitive advantage. We used a descriptive approach in this search that suits the nature of the subject of the study. The results of the research show that the principles of management TQM affect positively the competitive advantage of enterprises with more than 77% through activating the role of the administration in supporting the adoption of this modern management technique and the use of continuous improvement principle in order to develop a competitive enterprise and also make decisions based on scientific facts.
the principles of total quality management, competitive advantage.
د. يوسف مريم
د. هيمة نادية
بن أحمد سعدية
عائشة بن علي