مجلة أداء المؤسسات الجزائرية
Volume 4, Numéro 7, Pages 137-146

استخدام القوى البيعية في مؤسسات الصناعات الغذائية الجزائرية

الكاتب : بن تفات عبد الحق . بن عمارة نوال . عطية العربي .

الملخص

In this paper, we will look at some key points of the sale forces subject, among those important points: sales representatives’ selection and recruitment, training, supervision motivation of sales representatives, and the assessment of their activities, negotiation and sale skills. We will try to point out to the role of sale forces in marketing communication within the Algerian food industries companies by studying a sample of 95 companies.

الكلمات المفتاحية

Sale forces, Sales forces management, marketing decision makers, Algerian food industries.