مجلة أداء المؤسسات الجزائرية
Volume 1, Numéro 1, Pages 61-76

أثر التحديات البيئية على الأداء التسويقي في المؤسسات الصناعية دراسة حالة لشركة الاسمنت الجزائرية Scimat بباتنة

الكاتب : يحياوي إلهام . عبد الصمد نجوى .

الملخص

The aim of this research is to study the environmental challenges and their effect on marketing performance in enterprises, relying on a case study curried out in the Algerian cement company of Batna (scimat). The study came up with many results, the most important of them, is the existence of several environmental challenges that have great effects on marketing performance which are considered as pressures on enterprises and must be reduced.

الكلمات المفتاحية

Marketing performance, environmental challenges, industrial enterprises, Algerian cement company