التكامل الاقتصادي
Volume 11, Numéro 6, Pages 501-513
2024-01-06

The Role Of Technological Innovation In Achieving Competitive Advantage: A Sample Study Of Algerian Commercial Banks

Authors : Khedir Oussama . Saidi Chaimaa . Seddiki Wahida .

Abstract

This study aims to find out the extent to which technological innovation contributes to achieving competitive advantage at the level of Algerian commercial banks, by applying samples of commercial bank members in the state of Saida, collecting data and trying to identify the role of technological innovation in creating and supporting the competitive position of these commercial banks.

Keywords

technological innovation, competitive advantage, commercial banks, Algeria