مجلة الشريعة والاقتصاد
Volume 10, Numéro 2, Pages 227-244
2021-12-30
An Examination Of The Rhetoric And “reality” Of Pink Marketing In Islamic Society .
Authors : Amina Benali .
Abstract
This paper is a survey of the pink marketing’s reality in Islamic societies and how to apply it according to the Muslim women’s privacies and religious obligations, where we try to highlight the specificities of this new concept and show the pink marketing mix. This paper identifies the pink marketing , specially pink product, pink pricing, pink promotion and pink distribution and address many examples of Muslim women's marketing practices in our communities and we go out to do some serious recommendations.
Keywords
Pink Marketing ; marketing-oriented to women ; Muslim women ; Islamic Marketing ; Islamic society.
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