Revue des Economies financières bancaires et de management
Volume 5, Numéro 2, Pages 188-207
Authors : Kherchi Ishak .
The purpose of this paper is to clarify the way shared value created in small and medium-sized enterprises (SMEs), we provide Lunicore company model to create shared value. Based on the qualitative research, the authors analyze a single case study of Lunicore Student Consulting AB company. We found that small and medium-sized enterprise Lunicore create a shared value for university students, society and business companies due to some element that characterize the small and medium-sized enterprise.. This overview may help and give ideas to owners and managers of SMEs to rethink their overall business strategy.
Creating shared value ; small and medium-sized enterprise ; social value ; business value ; Lunicore company ; consulting service
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