مجلة المحاسبة التدقيق والمالية
Volume 5, Numéro 2, Pages 54-61
2023-12-31
The Digital Transformation Of International Companies: Case Study Of “gafa” And “natu”
Authors : Bakdi Malika . Cerdoun Mahdia .
Abstract
The application of Internet-based digital technologies to produce and trade goods and services is becoming increasingly important in the global economy. The digital economy has major implications for investment. First, the digital economy is likely to transform the international activities of multinational enterprises and the impact of foreign affiliates on their host countries and thus has implications for investment policies. Second, the digital development of all countries, especially the participation of developing countries in the global digital economy, requires targeted investment policies that strengthen network infrastructure, support digital businesses, and promote the digitization of the entire economy. Due to the rapid growth of the digital economy, these companies’ especially multinational technology companies have seen their weight in international output increase dramatically in recent decades, a trend that has been even more pronounced in the last five years. From 2010 to 2015, the number of digital companies in UNCTAD's Top 100 Multinationals ranking increased from 4 to 10, while the total number of ICT companies in the ranking increased to 19.
Keywords
digital ; company ; investment ; enterprises
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