المحترف
Volume 10, Numéro 2, Pages 896-911
2023-06-15

Corporate Sponsorship And Social Marketing In A Crisis Situation Case: The Nutagra Company During The Covid 19 Crisis



Authors : Ahmedi Dalila .

Abstract

Through a qualitative approach and with the help of semi-structured interviews carried out with a typical sample of six people working in NUTAGRA's corporate marketing department, this work addresses the issue of corporate sponsorship and social marketing in crisis. The objective of this study is to discuss the relationship between the actions of patronage, social responsibility and the integration of companies into society, especially in difficult times.

Keywords

patronage ; social marketing ; Social Action ; crisis ; covid 19

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