مجلة الاقتصاد و التنمية البشرية
Volume 11, Numéro 1, Pages 309-321

The Role Of Adherence To Marketing Ethics In Promoting Corporate Social Responsibility: Case Of The Patagonia Clothing Company

Authors : Zerkout Sarra . Mekimah Sabri .

Abstract

This study aimed to know the role of marketing ethics in establishing the principles of corporate social responsibility, in the context of the social orientation of organizations, which depends on the ethical dimension as a basis for achieving sustainable performance and secure its position in the market. The descriptive analytical approach was invoked, by examining different concepts related to the study variables then by analyzing the different marketing strategies of Patagonia’s Clothing, the study concluded that the company's commitment to marketing ethics increased its commitment to social responsibility and this within the framework of achieving sustainability within its business model.

Keywords

Marketing; Marketing Ethics; Corporate Social Responsibility; Patagonia Clothing Company; Environmental Sustainability