Marketing and business research review


The development of research has not led, as one would expect, to a significant increase in the publication space in disciplines as important as management and international trade. The journal "Marketing and business research review" that the Mouloud Mammeri University of Tizi Ouzou has the honor to publish, precisely aims to enrich this space, as much as possible by quality intellectual contributions. . This space is open to all skills wishing to express themselves on the present and the future of these two key disciplines of economics. The journal "Marketing and business research review" aims to stimulate the production and dissemination of knowledge in areas as important as Management, Marketing and international trade. It will focus in particular on the following specialties: tourism marketing, service marketing, industrial marketing, finance, international trade and logistics, different forms of management, as well as various business-related issues. and its environment. The journal will also aim to stimulate debates and exchanges of ideas, likely to further support the theories and epistemological repertoires of these sciences. This review will also seek to boost publications which have, for various reasons, become scarce over the past two decades. As much as possible will be encouraged publications operating dialectical links between macro and micro economy, but also and above all, between theories and economic practices, the wish being that the contributions collected engage as much as possible with the realities on the ground. The journal that we have the honor and the pleasure to launch, finally aims to create very useful synergies between various scientific disciplines, because of the link that it will establish permanently, between academic research and the world of economy. Synergies which will obviously go well beyond the restricted circle of economics, to touch on the various sciences which complement and enrich it. As practically all the disciplines of economic science today make more and more appeal to other sciences (case of Marketing which has more and more recourse to psychology, sociology, economics, law, management, etc. ergonomics etc.), our review will necessarily open a multidisciplinary debate favorable to ideas, readings and multifaceted interpretations. The international and multidisciplinary editions committee cares about the scientific quality and the innovative and unpublished character of the publications.


Appel à contribution

  • MBR Review lance un appel à contribution pour son prochain numéro 02 Volume; 03 du mois de Décembre 2023 
  •  Nous avons le plaisir de recevoir vos contributions sur l'ensemble des thématiques liées au Marketing , commerce international, Management , Finance , Audit , et économie.

Nous demandons aux auteurs qui souhaitent soumettre leurs articles à MBR Review de bien vouloir respecter la templete de la revue.










Ogosi Francis,  Efi Anietie,  Weniebi Zibigha,  Andem Francis, 

Résumé: This study focused on the strategic influence of technology and innovation advancement on entrepreneurial growth in Nigeria. The objectives aimed to determine the effect (if any) of technology and innovation on entrepreneurial growth whilst utilizing the following proxies technological achievement index (technology), global innovation index (innovation) and total business density rate (entrepreneurial growth) as measurement indicators. The study was anchored on the Kline model of Innovation, the Neoclassical and Endogenous growth theories. The Ex post facto was adopted as the research design of the study. Data used were sourced from the World Bank 2022 database and analyzed using multiple regression analysis to estimate and test the hypotheses formulated. The analysis outcome revealed that technology had a positive significant effect while innovation had an inverse significant effect on entrepreneurial growth. The study concludes that technology and innovation jointly have a significant effect on entrepreneurial growth in Nigeria. The study recommends the enhancement of the technological absorptive capacity of citizens as well as adopting an effective national innovation system while promoting STEM (science, technology, engineering, and mathematics) as catalytic drivers in the entrepreneurial growth process.

Mots clés: Technology ; Innovation ; Entrepreneurship ; Technology Achievement Index ; Global Innovation Index ; Total Business Density Rate