مجلة التنمية الاقتصادية
Volume 2, Numéro 2, Pages 132-146

أثر صورة المؤسسة على اتخاذ القرار الشرائي للمستهلك النهائي – دراسة ميدانية لمؤسسة اتصالات الجزائر موبليس – وكالة بشار – الجزائر .

الكاتب : عبد الجليل مقدم . الياس سليماني .

الملخص

This study aimed to identify the relationship between Enterprise image and Purchasing decision at Algeria telecom Mobilis in Bechar. The study identifies a community of mobile services users in Bechar "Mobilis” Foundation was chosen as a sample of them reached their size (60) customer, for completion of this study, we prepared a questionnaire composed of three sections : Devoted the first part of personal information, the second of them Factors affecting the Enterprise image consists of 12 questions, and Part III ;Purchasing decision consists of (07) question, was this relationship is tested using spss 19 statistical program , there is no impact to the image of the institution on the decision of purchasing for the consumer, And there is found a set of recommendations that can help your organization to adopt this important element.

الكلمات المفتاحية

consumer behavior; resolution purchasing, Algeria Telecom "Mobilis", Enterprise image