مجلة الدراسات التجارية والاقتصادية المعاصرة
Volume 7, Numéro 1, Pages 163-179
2024-01-15
The Extent To Which Algerian Companies Understand The Practices Of Artificial Intelligence In Business
Authors : Lachache Abdelhalim .
Abstract
This paper aims to study the extent to which Algerian companies understand the practices of artificial intelligence, as it represents the global trend and the direction of Algerian politics. The impact of artificial intelligence on achieving very good results at the level of global companies calls for the need to adopt its practices and reach a deep understanding of its mechanisms. It is clear that among the pillars of success in the business world is adding value in business management, marketing support, achieving sustainability requirements and harmony with them in companies, especially when the focus is on artificial intelligence practices. Through this, in our study, we searched for the acceptability or possibility of an acceptable understanding of artificial intelligence practices in business support, marketing, and harmony with sustainability. We test our hypotheses based on a questionnaire answered by companies based in Algeria. We found that there is an acceptable understanding of AI practices rightly and effectively could improve business management, support marketing and align with sustainablity.
Keywords
artificial intelligence ; sustainability ; business administration ; marketing
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