مجلة الدراسات التجارية والاقتصادية المعاصرة
Volume 7, Numéro 1, Pages 121-132
2024-01-15

Sensory Marketing Is A New Vision And A Complementary Approach To Traditional Marketing (reality And Prospects)



Authors : Djokhdem Moussa .

Abstract

The concept of sensory marketing is based on the customer's internal motives, motivation and stimulation through their senses, which are sensors that stimulate the internal resources of desires and unsatisfied needs. Therefore, increasing competition and ways to attract customers require marketers to be more responsive to modern methods that drive customer behavior towards a sense of the benefits and value of products regardless of their price because they represent a moral value related to the sensory perception, nature and memory of these products. This method plays a great role in leading approach and is a competitive advantage for institutions that apply sensory marketing to make them unique, superior and creative from other institutions.

Keywords

sensory marketing , complementary approach, traditional marketing..

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