مجلة نماء للإقتصاد والتجارة
Volume 7, Numéro 1, Pages 364-373
2023-06-30
Customer Perceived Value Determinants In The Digital Marketing - A Theoretical Approach
Authors : Zidane Karima . Redjouani Yacine .
Abstract
The digital marketing has led to a paradigm shift in the way companies create and deliver value to their customers. Customer perceived value (CPV) is a critical concept in marketing, as it plays a significant role in shaping customers' attitudes and behaviors. In this paper, we provide a theoretical approach to understanding the determinants of CPV in the digital marketing era. We review the literature on CPV and identify key determinants that are particularly relevant in the digital context, such as website perceived quality, personalized communication, customer participation and interaction. Our findings suggest that companies need to focus on delivering a seamless, personalized, and interactive digital experience to enhance CPV.
Keywords
Customer perceived value ; Digitalization ; Website quality ; Personalization ; interaction ; customer participation.
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