المجلة الدولية للاداء الاقتصادي
Volume 6, Numéro 1, Pages 272-290
2023-06-04
The Impact Of The Brand Portfolio On The Market Value Of Company’s Shares “the Case Of The Walt Disney Company 1991-2020”
Authors : Heriat Bouthaina . Benbrahim Elghali .
Abstract
This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationship between Walt Disney’s Stock Price and Studio Entertainment, a positive statistically significant with park and reports and Disney Consumer Products.
Keywords
Brand portfolio ; Market value ; Stock value ; Walt Disney
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