IMAGO Interculturalité et Didactique
Volume 21, Numéro 1, Pages 83-89
2022-12-29
рекламный текст и его особенности
Auteurs : Bouherouya Aicha .
Résumé
This article is devoted to the consideration of advertising text as a special type of text. The definition of the concept of "advertising text" is given as a communication option, a way of transmitting information between the advertiser and the consumer as a form of communication that can translate ideas into the language of consumers. Since the text acts within the system belonging to the field of speech communication, and as a linguistic unit forming the highest level of language, which necessarily imply an attitude to the text as the main unit of communication.
Mots clés
advertising ; text ; advertising text ; advertising language ; communication unit ; method of transmission information ; linguistic unit
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