recherches économiques
Volume 6, Numéro 5, Pages 215-236
2011-12-31
تأثير الإعلانات الخارجية على سلوك المشتري السعودي
الكاتب : إياد عبد الفتاح النسور .
الملخص
This study aimed at examine the relationship between attributes of outdoor advertising, and the ability to attract the Saudi consumer towards the advertised product. Study population included all Saudi buyers who live in Al Kharj city. The demographic data shows that city inhabitance at the end of 2010 were about 387 thousand people. The study sample consisted of 300 individual with 5% significance level
الكلمات المفتاحية
Advertising , Outdoor advertising , Behavior , Saudi buyer
مقالات مماثلة
سعودي عبد الكريم
.
ص 116-127.
عبد اللطيف بوقنادل
.
ص 217-240.
