مجلة الدراسات المالية والمحاسبية والإدارية
Volume 10, Numéro 2, Pages 27-42
2023-12-31
Methods For Measuring The Profitability Of Marketing Operations With An Applied Study On Perfume Market Companies
Authors : Benamar A Ahlem .
Abstract
The research aims to identify the most important quantitative methods used in measuring the profitability of marketing operations as it aims to clarify the necessary ways and methods that lead the company to study the profitability of its marketing operations and to measure and then evaluate them, and we have adopted the descriptive method in the theoretical side and the analytical method in the applied side, through it we tried finding the difference points to distinguish between profit and profitability as we tried to define and use four quantitative methods to measure the profitability of Puig's marketing operations, which we were able to through three methods needed to measure and analyse the profitability of the company's marketing operations.
Keywords
Marketing ; Profitability ; Profitability of Marketing Operations ; Puig Company ; Perfume Market
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