مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 16, Numéro 2, Pages 69-85
2024-03-15
The Impact Of Marketing Strategy In Increasing Profitability Of Service Companies Case Study " Algeriatelecom"
Authors : Nouari Kheira . Amir Safia .
Abstract
The research aimed to determine the impact and relationship of the dimensions of the marketing strategy on the profitability of service companies .the study relied on three independent variables,company, competition, and consumers, and a dependent variable is the profitability of service enterprises. we used the descriptive analytical approach. we distributed a questionnaire to a non-random sample of 34 employees of Algeria Telecom. we used the spss program to analyze the data and answer the study hypotheses. The study found that there is a relationship and a positive impact for all dimensions of the marketing strategy on the profitability of service organizations .
Keywords
Marketing strategy ; profitability ; service companies ; competition
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