مجلة الدراسات الإقتصادية والمالية
Volume 9, Numéro 1, Pages 1-15
2016-04-30

Understanding Of Green Marketing : A Study To Determine The Tendencies Of Hospital Doctors Towards Using Green Products



Authors : Salah Khouildat . Mourad Zaid .

Abstract

this study tries to find the relation between the green marketing conception and the behaviours towards green products using a representative sample ,which is composed of 60 doctors work at Mohamed Boudiaf hospital of ouargla-Algeria. the researcher used Statistical Package for Social Science Software (SPSS) version 19, The results of this study indicated that Age, gender, types of doctors and incomes have significant influences on green purchase behaviour of doctors at hispital of ouargla.

Keywords

Green marketing, Green mix marketing, , Eco products, Green consumers Behaviour

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