أبعاد إقتصادية
Volume 13, Numéro 1, Pages 520-542
2023-06-30

Marketing Intelligence And Its Role In Achieving Marketing Leadership At Telecom Algeria –ain Defla –



Authors : Elmegren Abdelhafidh . Said Mansour Fouad .

Abstract

This study aims to identify marketing intelligence and its role in achieving marketing leadership in the Algerian Telecommunications Company, to achieve the objectives of the study, a questionnaire was distributed to a sample of 55 employees in the commercial agencies affiliated with the Algerian Telecommunications Company in the Ain Defla province, after analysing the collected data using statistical software, the study found that there is no statistically significant relationship between the dimensions of marketing intelligence and marketing leadership, this is explained by the weak application of marketing intelligence in the institution under study.

Keywords

Marketing intelligence ; Marketing leadership ; Telecom Algeria

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