مجلة الباحث في العلوم الانسانية والاجتماعية
Volume 14, Numéro 2, Pages 111-121
2023-06-14

Public Relations In The Era Of Social Media: How Can We Deal With The Social Responsibility And The Professsional Ethics?

Authors : Mirza Hadjer .

Abstract

This article presents the main conclusions of recent literature on the challenges posed by new media to public relations. We also aim to understand how public relations professionals use new media technologies in their profession, and whether they respect the code of ethics, even if the company has its own guidelines or not, by considering the case of two different companies in Algeria.

Keywords

public relations ; professional ethics ; new media ; social responsibility