les cahiers du mecas
Volume 18, Numéro 1, Pages 757-767

The Effect Of Service Activities On Customer Relationship Management On The Algerien Service Organization (case Study Of The National Insurance Company Saa Tlemcen )

الكاتب : جباري فادية .


The intervention aims to highlight the importance of the quality of the information of the institution under study, and we have used the QFD quality diffusion function to obtain more accurate results. The service institution is obligated to provide high-quality information because of the nature of its distinctive activities compared to other institutions.

الكلمات المفتاحية

services ; marketing service ; measure the quality of information ; house of quality.