Revue algérienne d'économie et gestion
Volume 13, Numéro 2, Pages 5-19
2019-12-29
Authors : Benessalah Nawel . Khiat Assya .
The application of a marketing framework on human resources management results in effective employer-employee relationships that engender satisfaction, commitment, engagement and better performance. This study aims to explore the association and level of influence of employer brand attributes on organizational citizenship behavior. To fulfill the stated objective, a review of the existing literature was conducted, with a survey analysis of 264 employees from 7 companies listed as the best employers in Algeria. Results show a moderate level of significance of employer branding on organizational citizenship behavior.
Employer branding ; Employer of choice ; Human resources management ; Organizational Citizenship Behavior
Louafi Khaled
.
Agti Agti
.
pages 439-448.
Benessalah Nawel
.
Khiat Assya
.
pages 30-50.
Latreche Zakaria
.
Akrouf Imen
.
pages 1611-1628.
بوعلي رؤوف
.
عبورة أسماء
.
ص 403-420.
Ghediri Daoud
.
Boussalem Aboubaker
.
pages 41-59.