المجلة الجزائرية للاتصال


Description

The Algerian Communication Journal (ACJ), is a biannual journal, founded in 1984. It is one of the oldest journal specialized in media and communication sciences in the Arab world and the African countries, Published by the Faculty of Information and Communication sciences - University of Algeria 3. The fields covered by the journal are media and communication sciences and all fields directly related to it, such as Sociology, Politics, Sports media, Media Technology and History. The Algerian Communication Journal is concerned with publishing original papers on all scientific and academic researches and studies in their quantitative or qualitative forms, in epistemological, methodological and theoretical pluralism. Currently, it is published in paper and electronic formats, in three languages Arabic, French and English. The ACJ constitutes a platform for professors, doctors and researchers from inside the country and all over the world, both for scientific contributions and exchange of experiences.


24

Volumes

44

Numéros

434

Articles


Role of Social Media Influencers; A case study of UAE.

Alhosani Tarfa,  Snoussi Thouraya Snoussi, 
2022-09-28

Résumé: This study examines the role that social media influencers in developing marketing strategies. Special focus will be placed on the United Arab Emirates. The researcher intends to learn about the strategies of employing influencers in the economic field and the extent of their contribution in reducing the economic problems in the country. In the meantime, it deals with the position of social media influencers in society nowadays as well as how they influence the behavior of individuals. The author noted the limited scientific contribution related to the topic, especially with regard to the culture of using influencers to economic entities, and the newly spread culture to make the public able to face economic problems by investing in influencers on social media in the UAE. The goal of this analysis was to track the marketing strategies adopted by influencers to helping to overcome the economic downturn. It was observed that there is a significant impact of social media influencers in developing customer buying trends and affecting their choices.

Mots clés: Economic Recession, UAE, Consumer Buying Behavior, Social Media, Influencers, Digital Platforms.



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