المجلة الجزائرية للاتصال

The Algerian Communication Journal ACJ

Description

The Algerian Communication Journal (ACJ), is a biannual journal, founded in 1984. It is one of the oldest journal specialized in media and communication sciences in the Arab world and the African countries, Published by the Faculty of Information and Communication sciences - University of Algeria 3. The fields covered by the journal are media and communication sciences and all fields directly related to it, such as Sociology, Politics, Sports media, Media Technology and History. The Algerian Communication Journal is concerned with publishing original papers on all scientific and academic researches and studies in their quantitative or qualitative forms, in epistemological, methodological and theoretical pluralism. Currently, it is published in paper and electronic formats, in three languages Arabic, French and English. The ACJ constitutes a platform for professors, doctors and researchers, both for scientific contributions and exchange of experiences.


25

Volumes

46

Numéros

446

Articles


فن الإلقاء وأثره في تقديم الأخبار التلفزيونية دراسة وصفية تحليلية

أستاذة رويدا ميرغني, 
2024-03-07

الملخص: ملخص: تناول البحث فن الإلقاء لأهميته الكبيرة في إقناع المتلقي، فالمعلومات التي يكونها الأفراد في أذهانهم عن طريق ما يتلقونه عن العالم المحيط بهم، تسهم بشكل أو بآخر في تشكيل الوعي الفردي بقضايا وأبعاد الواقع المعاش. اتبعت الباحثة المنهج الوصفي؛ وهو الذي يعتمد على تجميع الحقائق والمعلومات ثم مقارنتها وتحليلها وتفسيرها للوصول إلى تعميمات مقبولة، وقد خلص البحث لمجموعة من النتائج أهمها أن نسبة 61% من المبحوثين يرون أن الخدمة الإخبارية المقدمة من القنوات السودانية غير كافية وتراها نسبة 35% أنها كافية إلى حد ما. القائم بالاتصال لن يفلح في إحداث أي تأثيرات وتغيرات عديدة –على نحو سريع –على اقل تقدير، لأن الدقائق القليلة التي يقضيها المتلقي للرسالة لا يمكن أن تغير مواقف مقتنع بها إلا عبر مؤثرات معينة منها الإلقاء المتميز. الكلمات المفتاحية: الإلقاء. الأثر. التقديم التلفزيوني. الأخبار التلفزيونية. Abstract: The research dealt with the art of public speaking due to its great importance in convincing the recipient. The information that individuals form in their minds through what they receive about the world surrounding them contributes, in one way or another, to shaping individual awareness of the issues and dimensions of lived reality. The researcher followed the descriptive approach. It depends on collecting facts and information, then comparing, analyzing and interpreting them to reach acceptable generalizations. The research concluded with a set of results, the most important of which is that 61% of the respondents believe that the news service provided by Sudanese channels is insufficient, and 35% see it as sufficient to some extent. The communicator will not succeed in bringing about any effects or many changes - quickly - at the very least, because the few minutes spent by the recipient of the message cannot change positions he is convinced of except through certain influences, including excellent delivery. Keywords: Diction. Impact. Television presenting. TV news.

الكلمات المفتاحية: الكلمات المفتاحية: الإلقاء. الأثر. التقديم التلفزيوني. الأخبار التلفزيونية ; Keywords: Diction. Impact. Television presenting. TV news.


Using NFTs for nation branding in the UAE

Jersh Alsuwaidi Hessa,  Mellor Noha, 
2024-03-12

Résumé: Digital artists have been utilizing public ledgers to create digital tokens of their artwork and sell them by means of cryptocurrencies or what is known as non-fungible tokens or NFTs. Despite this growing trend, the use of NFTs in the Arab region is under-studied. To address this gap, a study has been conducted with a focus on utilizing NFTs as a cultural commodity in branding the UAE and promoting the NFT market. The study involves a semiotic analysis of selected NFTs aimed at projecting a unique image of the UAE. These NFTs are deployed to reflect an image of the UAE that balances its desert landscape past with modern astronomy, creating a fusion of past and future. This challenges the arbitrary distinction between the two temporalities and creates a new form of techno-cultural artifact that defies an Orientalist view of Arab culture by mediating the past through futuristic artifacts.

Mots clés: NFT ; semiotics ; nation branding ; hybridity ; Gulf futurism