افاق للعلوم

Afak For Sciences

EISSN: 2602-5345
Périodicité: Trimestrielle
Taux d'acceptation: 76%
Temps moyen de réponse: 249 Jours
Temps moyen de publication après acceptation: 96 Jours

Année de création: 2016
Pays: Algérie
Institution: Université Ziane Achour de Djelfa
Facteur d'impact ASJP: 0.4579

Description

Afak For Sciences Journal (A.S.J) is a double blind international peer-reviewed, Trimestrial, free scientific journal, Open-access journal, published by Djelfa University, Algeria. The journal publishes original scientific research paper and Electronic, languages: English and French, in human and social sciences plus economic studies. (A.S.J) is open for academic world and research institutes, academic and non-academic researchers and research team. Our goal is to provide original, relevant, and timely informations from diverse sources ; to write and published with absolute integrity ; and to serve as effectively as possible the needs of those involved in all human and social sciences plus economic areas. If your research will help us achieve these goals, we would like to bear from you. (A.S.J) provide immediate open access to its content on the principle that making the research freely avaible to the public supporting a greater global exchange of knowledge. The article must contain the title and abstract in the language of the article and in English is mandatory

Annonce

Important

Everyone is requested to review all documents related to publication in the journal, so the author must download the journal template form, in which there is a publication instruction file( author's guide).Through it, the approved form in the journal is viewed, when copying and pasting the article, regarding fonts and margins.
The journal ’s editorial board informs all authors that sending the undertaking is immediately after accepting the article for publication, and the article cannot be published without it, and it is downloaded from the platform and must be sent via e-mail to the journal.

فترة الاستقبال غير محددة بآجال ( الاستقبال مفتوح طوال الوقت)

تعتذر هيئة المجلة للباحثين الأفاضل عن استقبال المقالات باللغة العربية

24-05-2023

Volumes

Numéros

1457

Articles

Kindergarten in the era of digitization: a forward-looking vision

بن النية أحلام, يعلى فروق, بوحفص طارق,
2022-04-13

Résumé: This research paper tries to present a modern vision for teaching and learning in the information age through anticipating the digitization of kindergartens and transforming them from stereotypical to informatics, by moving from traditional educational programs, methods and boring teaching methods that depend on memorization and indoctrination to modern methods and techniques in an attractive scientific template that depends on understanding and thinking skills. This is achieved by integrating the computer into its programs as a strategic choice. Scientific studies have proven its effectiveness in sharpening the talents of the child and exploding his energies in a creative, unconventional way that depends mainly on computerized programs designed on scientific foundations under the supervision of an academically and professionally qualified educator working to raise the level of educational outcomes in line with the specifications of a kindergarten Tomorrow that will qualify her children for professions we do not know yet; As the world of tomorrow is the world of digitization, or rather the world of inventions in various areas of life.

Mots clés: kindergarten, child, educator kindergarten, computer, computerized programs.

The Suez Crisis (1956) as a Threatening Challenge to the Commonwealth

ولديرو سعدية,
2022-04-19

Résumé: Adopting the analytical narrative approach, this paper explores how the Suez Crisis (1956) created a rift within the Commonwealth. This latter is an association that emerged after the Second World War (1939-1945) to encompass some of the ex-British colonies as one family rather than being under a colonial rule. Under a set of diverse principles, this association was supposed— and still is —to participate in promoting peace instead of waging wars, and its decisions should be built upon consultation and mutual consensus between its different members. However, in 1956, Britain broke those rules by fighting with France and Israel against Egypt in a war named as the Suez Crisis. By doing so, the unity of the Commonwealth was highly shaken.

Mots clés: Britain ; Commonwealth ; Suez Crisis

Panopticism and the Deconstruction of the Institutionalized Discourse of Racialized Beauty in Toni Morrison’s The Bluest Eye

برزوق هناء,
2024-01-20

Résumé: The impact of the notion of beauty on individuals is at the heart of The Bluest Eye. The characters’ admittance of their ugliness is a potentially fatal form of self-loathing. Furthermore, it is a means of reinforcing and confirming the normative beauty standards that the Whites have already established against them and that result in Pecola’s development of a scapegoat identity. The racialized meaning of beauty in The Bluest Eye maintains that the outside beauty reflects inner moral virtue. Pecola’s yearning for blue eyes reveals her self-loathing as she condones the normative racialized representations of beauty. Her final descent into madness could be blamed on the White supremacist myth of beauty. Thus, this paper is mainly concerned with Toni Morrison’s The Bluest Eye as a counter-discursive strategy to dismantle the already institutionalized racialized standards of beauty. This research is qualitatively carried out on Michel Foucault’s disciplinary concept of the panopticon to show how America built a massive panoptic system around the Hollywood industry. It further draws upon Morrison’s (1971) “What the Black Woman Thinks About Women's Lib” to reveal how she succeeds in revolutionizing the notion of beauty by building consensual empathy towards a little black girl who goes insane because of this panoptic mechanism.

Mots clés: beauty ; counter discourse ; panopticism; race; the bluest eye ; toni morrison

The Impact of Web 2.0 Tools to Hone EFL Students’ Interculturality

بلمامون سهيلة,
2023-01-04

Résumé: Recently, the widespread use of information and communication technologies (ICTs) as well as Web 2.0 tools has brought about a paradigm shift in the teaching/learning process from teacher-centeredness into learner-centeredness in which EFL learners are able to cultivate their own intercultural communicative competence (ICC). These mobile devices provide a virtual space that can act as a catalyst to facilitate communication, exchanging messages, sharing knowledge, and interacting with others regardless of geographical boundaries. Stated differently, online platforms, such as Facebook, WhatsApp, and Twitter enable EFL students to communicate and interact with otherness from divergent linguistic and cultural backgrounds with just a couple of mouse-clicks, thereby bolstering their intercultural communication. To this end, a plethora of studies attempted to investigate the effectiveness of online world in cultivating EFL learners’ ICC. Accordingly, the paper at hand endeavored to discuss the effect of social media on ICC by reviewing the most relevant literature.

Mots clés:  Interculturality ;  Web 2.0 tools

Exploratory study on pedagogical practices at the HITS of Sfax during and outside lockdown : towards a hybrid teaching based on flipped classrooms

Lamine Hayet,
2023-05-26

Résumé: In this paper we present an exploratory study on the tools, the resources and the teaching methods used at department of computer technologies of the Higher Institute of Technological Studies of Sfax, during and except the period of the lockdown. We first describe our survey object of the study, then we analyze the results from the retained answers, and finally we conclude our work by giving perspectives.

Mots clés:  Exploratory study ;  Lockdown ;  Educational tools ;  Educational resources ;  Educational methods

Innovation in university didactics : Towards a better preparation of the architecture student for the professional environment

Ben Chaaben Tajouri Nihed,
2023-05-26

Résumé: The reflection on the university curriculum and methodology of teaching architecture in Tunisia brings us to opt for a better preparation of the student for a highly competitive professional environment. Trying to understand the deep specificities of the discipline of architecture and to identify the major features of the relationship between the academic and the professional environment allow to identify some tracks and some possible actions related to their teaching. The emphasis is placed on an innovative two-pronged approach. The first concerns a teaching method oriented more towards multidisciplinarity and group teaching. The second concerns the didactic content of the transversal and the optional teaching units which must be both imbued with an applied character and open to communication through new technologies, site visits, marketing, multilingual communication, management and Design as well.

Mots clés: Architecture ; pedagogy ; didactics ; university teaching ; professional environment

Ability to provide remote educational support at HITS Jendouba following the VUT action plan during the COVID-19 pandemic

Mbarek Yassine,
2023-05-26

Résumé: This article presents the Higher Institute of Technological Studies of Jendouba (HITSJ) before the COVID-19 pandemic and after the action plan followed to ensure the online educational support of students during the period of confinement. The objectives are to (1) emphasize the use of Distance Learning (DL) before the pandemic in the HITS of Jendouba using the statistics produced by the E-learning correspondent (ELC) of the establishment; (2) the action plan of the Virtual University of Tunis (VUT) during the confinement period, including the role of the online education department in the action plan, the role of the ELC in the plan of action, teacher training and the pedagogical scenario adopted; (3) newly acquired pedagogical and technical skills, teaching staff pedagogical skills and technical skills; (4) educational support during the confinement period, the deployment of study plans on the Moodle platform iset.uvt.tn, the adaptation of group timetables and the synchronization of videoconference sessions; (5) an empirical study of pedagogical support, measurement of the Commitment of the teaching staff, measurement of the registration of students on the platform and in the courses, measurement of the success rate of distance education in the transmission of knowledge and learning, measurement of feasibility according to the departments, measurement of the impact of teacher training in remote education.

Mots clés: Distance learning (DL), ; ICT ; videoconferencing, ; Pedagogical support, ; Moodle ; action plan, ; VUT ; teacher training ; scripting of online courses

contribution to the improvement of pedagogy through the use of tools

Mkhinini Maher, Ayachi Intissar, Cherni Thameur,
2023-05-26

Résumé: Through this work, we will explain how to use survey tools conducted within an engineering educational institution to improve the performance of teaching, reform its education and advance learning. Similarly, we will exploit a survey work done outside the school "extra school" to acquire useful information quantitatively and qualitatively. According to the results and the sampling carried out on a wide industry sector. We will proceed to a reform of the study plan.

Mots clés:  teaching practice ;  learning, ;  performanc: ;  enhancing tools

Examining University Students and Teachers’ Behavioral Intention to Upgrade Blended Learning Using an Extended TAM Model

Fareed Mahafdah Rund, Dardouri Samia, Bouallegue Ridha,
2023-05-26

Résumé: With the changing face of the learning paradigms in education industry due to the impact of global pandemic, various new revolutions are observed. This study reveals the intentions of students and academicians towards improvement in e-learning system. The technology acceptance model is used to identify the acceptability and improvements expected by them. Certain factors are identified in the model along with categorizing them under various hypothesis parameters. A survey was conducted for collecting opinions from various respondents. The survey was communicated in various universities across Middle East Region. More than 20 universities participated for answering the questions.

Mots clés:  blended learning, ;  traditional learning, ; artificial intelligence, ;  IoT, ; integrated learning

Teaching in Design Thinking Mode

Jedidi Ines, Houarbi Sameh,
2023-05-26

Résumé: This work aims to optimize the student experience through design thinking. within the framework of the reconfiguration of the classical teaching model. It is about applying Design thinking to design courses by teachers (upstream) and by students (downstream). This opens the way to learning through solving real problems and developing an integrated and comprehensive teaching management that deals with the whole academic process in design mode from the design of the course by the teacher to the final evaluation including the activities carried out by the students in design mode. To do this, an experiment has been conducted in two Tunisian universities through applying the Design Thinking mode in teaching.

Mots clés:  Design thinking, ;  active pedagogy, ;  experimentation, student

Learning the patient – centered approach: evaluation of a simulation session by role-play for the students of the Facutly of Medicine of Sfax

Charfi Nada, Aloulou Jihene, Maalej Mohamed, Gargouri Jalel,
2023-05-26

Résumé: We aimed to evaluate the satisfaction of the students of medicine of a session of simulation by role-play having as theme “patient centered approach”. We used a self-administered satisfaction questionnaire. Among 221 students, 94.1% qualified the quality of the session as satisfactory: the time allocated to the session (87.8%), the trainers (84.7%), the group size (89.6%) and the general atmosphere (88.2%). They declared that this session helped them to make connections with their previous knowledge (81.5%) and that it completed the practice in internship (83.2%). Our results showed the interest of integrating role-play into the medical education, at least at the end of the first cycle of medical studies. However, improvements of the educational system can be considered.

Mots clés:  Patient-centered approach ;  Medical studies ;  Role-play ;  Satisfaction

Artificial intelligence: areas of use and levels of impact on human life

عزوز سعيدة,
2023-12-31

Résumé: Through this research paper, the researcher seeks to shed light on the nature of artificial intelligence, which has moved from a mere idea that roams the human imagination to practice a process that we see in reality, as the applications of artificial intelligence have become an integral part of various administrative, economic and industrial activities. Therefore, we had to raise this topic to know the basics of artificial intelligence, its principles, types, areas of use, mechanisms of work, and the benefits and harms resulting from its employment in the various activities of human life. It was necessary to rely on the descriptive survey method with the tool of observation and reading of the various foreign references that preceded us in addressing this current topic in order to describe and simplify the phenomenon, because in its first indications it appears to us as a complex phenomenon that we have not yet become accustomed to. À travers ce document de recherche, le chercheur cherche à faire la lumière sur la nature de l'intelligence artificielle, qui est passée d'une simple idée qui parcourt l'imagination humaine à la pratique d'un processus que nous voyons dans la réalité, car les applications de l'intelligence artificielle sont devenues une partie intégrante dans le cadre de diverses activités administratives, économiques et industrielles. Par conséquent, nous devions aborder ce sujet pour connaître les bases de l'intelligence artificielle, ses principes, ses types, ses domaines d'utilisation, ses mécanismes de travail, ainsi que les avantages et les inconvénients résultant de son emploi dans les diverses activités de la vie humaine. Il a fallu s'appuyer sur la méthode d'enquête descriptive avec l'outil d'observation et de lecture des différentes références étrangères qui nous ont précédés dans le traitement de ce sujet d'actualité pour décrire et simplifier le phénomène, car dans ses premières indications il nous apparaît comme un phénomène complexe auquel nous ne sommes pas encore habitués.

Mots clés: intelligence  artificial intelligence:  human: ; intelligence  intelligence artificielle :  humain :

Environmental Management and Green Human Resource Practices within an Organization: A Dual Ethical and Environmental Philosophical Perspective.

هادف خديجة, مومن لامية,
2024-05-02

Résumé: An organization operates within a larger framework, aiming to fulfill its role and achieve its objectives. It employs a multifaceted strategy encompassing strategic, communicative, ethical, and societal aspects, considering environmental and social factors. This approach ensures long-term viability and meets stakeholder expectations while fostering a positive public image. By adopting a cohesive set of ethical and societal values, the organization effectively addresses its environmental context. These values are integrated throughout the management hierarchy, optimizing the efficacy of its activities at strategic, tactical, and operational levels. Ultimately, the organization embodies an embraced philosophy by ethically and environmentally integrating its actions.

Mots clés: Environmental philosophy. ; Ethical philosophy ; Green human resource practices ; Environmental management

Using Principal Components Analysis in Designing Academic Writing Scoring Rubrics

ميزاب منال,
2023-12-31

Résumé: Academic writing assessment is pivotal in university career. Some teachers tend to assign holistic marks to written compositions, ignoring assessment criteria. However, this paper highlights the importance of systematicity in assessment using scoring rubrics that are designed according to the context and population they are directed to. This paper suggests a paragraph scoring rubric after performing exploratory Principal Components Analysis (PCA). A set of 19 evaluation criteria is suggested and piloted on 51 paragraphs written by first-year university students from the Department of English at Tebessa University. After setting oblique rotation, PCA indicates that the variables are correlated (sig.  0.001 in Bartlett’s test), and are extracted into five factors that are correlated as well (r 0.32). The PCA pattern matrix indicates that some variables have cross-loadings, so they should be deleted. Therefore, the initial variables are extracted into four factors, named academic writing style, paragraph structure, lexis, and writing mechanics. These components constitute the holistic scoring rubric, which is recommended in scoring paragraphs, and which is tested to validate its groupings and psychometric properties.

Mots clés: analytical rubric ; assessment ; holistic rubric ; PCA ; writing

Spiritual intelligence and its relationship to mental health among a sample of university students

زرقي عائشة,
2024-04-17

Résumé: This study explores the relationship between spiritual intelligence and mental health among undergraduate students at Khemis Miliana University. Using Muhammad Essam Muhammad's Spiritual Intelligence Scale (2016) and Ahmed Abdel-Khalek's Arab Mental Health Scale (2026), data from (102) students were analyzed using SPSS 25. Findings reveal a significant positive correlation between spiritual intelligence and mental health, highlighting their interconnectedness. The study also identifies a substantial presence of spiritual intelligence within the student cohort, emphasizing its role in promoting holistic mental well-being.

Mots clés:  spiritual intelligence ;  Psychological health ; undergraduate student

A critical study of the term « Influencers » in the digital communication environment

لمروس مريم,
2024-04-24

Résumé: The terminology in the digital media environment has multiplied in recent years due to the multiplicity of its user segments. We often hear about electronic journalists, content creators, and so-called “influencers.” The term “electronic journalist” and the term “content creator” are clear terms in terms of concept and in terms of the segment that each term represents, whether in its activity on social media sites, its goals, or its roles towards the recipient or society, while the term “influencers” is one of the most unclear terms. The landmarks, whether in relation to the segment represented by this concept or in relation to their characteristics and advantages, in terms of the influence they exert and the possibility of describing them with the term “influencers” in all its meanings, who are sometimes almost classified as leaders of public opinion; This brings us back to the periods of influence theories and magic bullet theory, while there is a category of so-called “influencers” who can only be considered as advertising or commercial fronts at times. The results of the study concluded that it is important to reconsider the term “influencers” and apply it to the category that actually contributes to influencing society and leading public opinion, whether in the political, social, cultural, or other fields. Like content creators.

Mots clés:  Social media ;  influencers  ;  content creators ;  opinion leaders

Authorial Development from Post-traumatic Stress Disorder (PTSD) to Post-traumatic Growth (PTG): A Psychoanalytic Reading of Kurt Vonnegut's Slaughterhouse-five and Timequake.

عميرات محمد شرف الدين, Kebache Taieb,
2024-04-22

Résumé: This article intends to explore the rational association connecting Kurt Vonnegut’s encounter with Post-traumatic Stress Disorder and Post-traumatic Growth’s considerable impact on his fictional narrative. Previous studies lean on linking the authors’ spring of creativity to PTSD, it is a legitimate intent, for this study, to look at things differently and attempt to verify the potential facet(s) of transformation that begins with tragic experiences only to end up with an elevated creation of ingenious literary texts. Therefore, the centre focus of this paper is analyzing Kurt Vonnegut’s healing process to explore PTG’s affirmative connotations and how much serenity it can provide on the long term. In addition, the psychological developmental process that Vonnegut experienced throughout his career construct the fundamental argument to best deduce the crucial results pertaining to psychological maturity. Accordingly, a psychoanalytical approach would logically map out the considerable hints of psychological positive change(s) as a direct/indirect result of traumatic confrontations. Pursuing wholeness of meaning through a fictitious mirroring of reality intrigued Vonnegut to intensely explore his own eccentricity. In other words, we investigate if trauma narratives, trauma fiction in Slaughterhouse-five and Timequake, are vivid transcripts of the progressive healing process as a proof of PTG.

Mots clés: Kurt Vonnegut ; PTSD ; PTG ; Personality Development ; Trauma Fiction

The role of Algerian traditional industries and crafts in strengthening the cultural identity of Algerian society

قاسه آمينه, بن قطاف أحمد,
2024-04-18

Résumé: Algeria is known for its rich and diverse cultural heritage, which includes many traditional industries and crafts that reflect the country's history and culture. These industries have become an integral part of Algerian identity. This paper aims to explore the stages of development of traditional industries and handicrafts in Algeria and their role in promoting cultural identity. We will also examine the characteristics of Algerian society, the objectives of promoting cultural identity in the context of traditional industries, and the role of these industries in achieving these objectives.

Mots clés: Algerian Traditional Industries and Crafts ; Algerian Cultural Identity ; Algerian society

21st Century ESP Instruction: Promoting Algerian Students' Academic Writing Proficiency Through the Jigsaw Technique

بن عبد الرحمان محمد لمين, بالعربي احمد نورالدين,
2024-06-24

Résumé: Writing, as a language skill, is often regarded as a complex task. In this time of rapid changes in the professional landscape, business owners are aspiring to have highly competent and collaborative labor. The fact that language use has shifted greatly towards effective communication, be it spoken or written, introduced the urge for ESP learners to have their attention put on how to function properly and efficiently within the already working systems. In the modern workplace, there is a growing emphasis on not just technical knowledge but also a wide range of soft skills, including meaningful collaboration. In this study, we sought to investigate the current ESP pedagogy vis-a-vie academic writing requirements of the 21st Century business environment as well as the possible effects of integrating the Jigsaw technique into ESP instruction for namely academic writing proficiency. For this purpose, a quasi-experimental research design was applied at Ziane Achour University’s Department of English over the first trimester of 2023-2024 academic year. 52 participants took part in the investigation throughout 06 treatment sessions after having sat for a pre-test writing achievement. Followed by the two, they, then, underwent another similar post-test. The findings revealed that the Jigsaw technique had a statistically positive impact on the learners’ academic writing proficiency.

Mots clés: Academic Writing ; ESP Instruction ; Target Situation Needs

Practical experiences in digitizing the higher education and scientific research sector

اوكيل عتيقة,
2024-04-18

Résumé: This study aimed to identify the process of applying digitization in the higher education sector Progress platform in the registration of doctoral students in an old system and a new system as a model at the Faculty of Humanities and Social Sciences, Badji-Mokhtar University of Annaba, and to identify the difficulties that students faced in using the platform, we relied on the descriptive method and the use of quantitative and qualitative analysis in analyzing field data to answer the questions of the study that was conducted on a purposive sample of 58 doctoral students.

Mots clés:  Digitalization ;  Progress ;  PhD student

Digital Innovation and Higher Education: The Inevitability of Inclusion and Employability

بن حنيش نواري,
2024-06-13

Résumé: This research paper aims to explore the latest developments and mechanisms of modern scientific research in light of the technological revolution that the world is witnessing. This revolution has brought about a qualitative leap at all levels, posing major challenges to the university as the cradle of research and knowledge. These challenges include fostering and keeping pace with these developments, engaging with their most important technological achievements, and working to invest and utilize them in the field of scientific research. This includes electronic media and the most important digital innovations, which have become essential tools in the research, teaching, and learning process.

Mots clés: Digital Innovation, Modern Technology, Higher Education, Science, Knowledge

L’ÉCHEC VICTORIEUX DANS CHAKA DE DJIBRIL TAMSIR NIANE : ENTRE POÉTIQUE OXYMORIQUE ET ENJEUX DRAMATIQUES

Kouassi Kouakou Jean-michel,
2024-06-19

Résumé: L’expression « échec victorieux » est une combinatoire du substantif échec et de l’épithète victorieux. Si le premier terme renvoie à un fait négatif, le second, par contre, exprime le succès. De cette antinomie sémantique, il ressort que l’expression “ échec victorieux “ fait allusion à l’échec du héros et son double sémantisme dans l’œuvre dramatique Chaka. Alors que l’échec est souvent perçu comme une fatalité, il apparaît au travers de cette œuvre théâtrale comme le moteur de la victoire d’où son caractère oxymorique. Cette réflexion à travers le rapprochement inattendu des termes contradictoires « échec » et « victoire » dans Chaka vise à montrer que l’échec du héros djibrilien perceptible au travers des discours et des actes qui se soldent par sa mort est un point de confluence des contraires. La fin tragique de Chaka, bien plus qu’une défaite est un fondement de la victoire. C’est dans la perspective du projet donc, c’est-à-dire dans la vision du futur qu’il faut situer le sens de la victoire de Chaka que Djibril Tamsir Niane met au panthéon des héros immortels. En tout état de cause, cet échec doit être perçu comme une victoire sur la dignité et un viatique qui pousse à aller de l’avant pour les générations futures. C’est ce que ce travail a permis de mettre en lumière, au détour de la dialectique matérialiste comme approche méthodologique.

Mots clés: échec victorieux ; poétique oxymorique ; enjeux dramatiques ; réhabilitation de l’héroïsme

Embracing Amor Fati: Exploring Themes of Fate, Spiritual Decay, and Death in F. Scott Fitzgerald’s The Great Gatsby and T.S. Eliot's The Waste Land

ڤيباج سهام, بن أمزال فريد,
2024-06-20

Résumé: This study explores the thematic intersections of fate, spiritual decay, and the concept of amor fati in F. Scott Fitzgerald’s The Great Gatsby and T. S. Eliot’s The Waste Land. Through a comparative analysis guided by the philosophical framework of amor fati, the study delves into how the characters in both works confront their destinies amidst societal disintegration and existential despair. By examining key passages and motifs, it elucidates the characters’ quests for meaning and their struggle against the forces of fate. Furthermore, the study underscores the enduring relevance of these themes in contemporary society, highlighting the timeless resonance of literature to provoke introspection about the human condition. Ultimately, this paper contributes to a deeper understanding of existential themes in early 20th-century literature and their philosophical implications for individuals grappling with questions of destiny and existential meaning in the modern era.

Mots clés: Amor fati ; existential despair ; fate ; quest for meaning ; societal decay

Symbiosis or Surveillance? Exploring the Relationship between AI, Big Data, and Consumer Privacy in Digital Marketing

بن سالم سهام, بوداود بومدين, مراكشي عبد الحميد,
2024-07-10

الملخص: This study delves into the dynamic interplay between artificial intelligence (AI), big data, and digital marketing, illuminating both the exciting potential for innovation and the compelling challenges in protecting consumer privacy. We explore how AI algorithms harness the power of vast datasets to personalize customer experiences, optimize campaigns, and automate processes, fundamentally reshaping the marketing landscape. Yet, this transformative power raises critical questions about the collection, analysis, and utilization of personal data, demanding a meticulous balancing act between maximizing marketing effectiveness and upholding individual privacy rights. تتعمق هذه الدراسة في التفاعل بين الذكاء الاصطناعي والبيانات الضخمة والتسويق الرقمي، حيث تسلط الضوء على كل من الإمكانات الهائلة للابتكار والتحديات الملحة في حماية خصوصية المستهلك، كما ستكشف كيف تستفيد خوارزميات الذكاء الاصطناعي من قوة مجموعات البيانات الضخمة لتخصيص تجارب العملاء وتحسين الحملات وتحديث العمليات التسويقية انطلاقا من هذه القوة التكنولوجية التحويلية التي تثير تساؤلات جوهرية حول جمع البيانات الشخصية وتحليلها واستخدامها، الأمر الذي يتطلب عملية موازنة دقيقة بين تعظيم فعالية التسويق والحفاظ على حقوق الخصوصية الفردية..

الكلمات المفتاحية: Artificial intelligence ; big data ; digital marketing ; consumer privacy ; الذكاء الاصطناعي ; البيانات الضخمة ; التسويق الرقمي ; خصوصية المستهلك

Tackling cyberbullying crimes to reduce the phenomenon of violence

Bouragba Mostefa , Dennis Alexandre ,

Received date: 27-04-2024 Publication date: 14-06-2024 pages 1-10.

The internal structure of the Arabic MMPI-2: A Cross cultural study

Ali Toudert Nassima ,

Received date: 13-03-2024 Publication date: 14-06-2024 pages 11-29.

Constitutional and Legal Approaches forCombating Corruption in Algeria

Abbas Amel ,

Received date: 22-01-2024 Publication date: 14-06-2024 pages 30-42.

Objective perspectives on charitable work

Sedika Abdelbaki ,

Received date: 02-12-2023 Publication date: 14-06-2024 pages 43-54.

Exploring the Impact of Sociolinguistic Instruction on EFL Learners’ Awareness of Language Communication Stereotypes

Ahmed Kadi Abla ,

Received date: 13-10-2023 Publication date: 14-06-2024 pages 55-75.

Criminal values in urban citys Case study of a sample of residentsof the urban pole in -Djelfa-

Azzouz Mohamed ,

Received date: 27-04-2024 Publication date: 14-06-2024 pages 76-89.

The Significance of Digitization Projects in the Algerian Higher Education Sector for Enhancing Educational Quality

Brada Abderrezzaq , Dahmani Fatima ,

Received date: 29-01-2024 Publication date: 14-06-2024 pages 90-101.

What a Word Is and How to Learn it with Ease

Chouaf Chahrazed ,

Received date: 28-07-2023 Publication date: 14-06-2024 pages 102-121.

An Analogous Process for Syllabus, Course, Programme and Curriculum Development

Bouhali Salma , Bahloul Amel ,

Received date: 20-11-2023 Publication date: 14-06-2024 pages 122-144.

Aphasia and language disorders

Dif Fatna ,

Received date: 10-05-2024 Publication date: 14-06-2024 pages 145-153.

MOTHER-DAUGHTER BOND (UN)BOUND IN JAMAICA KINCAID’S ANNIE JOHN: WOMEN’S MOTHERING REPRODUCED

Bendjemil Khawla ,

Received date: 25-12-2023 Publication date: 14-06-2024 pages 154-174.

Social Regulation and Organizational Change : A Dynamic Interaction

Sadaoui Smail , Boumegoura Naim ,

Received date: 10-02-2024 Publication date: 14-06-2024 pages 175-182.

Navigating the Sands of Identity: Paul Bowles's "The Sheltering Sky" and the Western Encounter with the Orient

Menouer Badra ,

Received date: 26-02-2024 Publication date: 14-06-2024 pages 183-195.

The Untranslatability of the Algerian Proverbs A Myth or a Reality?

Osamnia Soumia ,

Received date: 03-03-2024 Publication date: 14-06-2024 pages 196-204.

Moral motive of the university professor and his social responsibility towards the student

Amor Fadila ,

Received date: 13-05-2023 Publication date: 14-06-2024 pages 205-215.

The advisory role of independent administrative authorities (IAAs) in Algerian legislation

Teleb Belkacem ,

Received date: 15-04-2024 Publication date: 14-06-2024 pages 216-237.

Poetics of Parallelism in Contemporary Arabic Poetry: “Ephesians in Ephemeral Speech as a Model”

Meskine Toukik ,

Received date: 06-02-2024 Publication date: 14-06-2024 pages 238-247.

AN ARTICLE ENTITLED:THE ROLE OF EMIR SHAKIB ARSLAN IN RESISTING FRENCH BARBARIC POLITICS:"BERBER DAHIR AS A MODEL"

Aliouat Salah Eddine ,

Received date: 06-04-2024 Publication date: 14-06-2024 pages 248-264.

Corruption, its determinants and effects on the individual and society

Djouani Souad ,

Received date: 12-05-2024 Publication date: 14-06-2024 pages 265-274.

Controls of dealing with the technique of preserving surplus laboratory embryos between Sharia and Algerian law

Djaborebbi Ismail ,

Received date: 09-04-2024 Publication date: 14-06-2024 pages 275-292.

Exploring Paulo Freire’s Critical Theory: Teaching History as a Tool for Liberation and Social Justice

Amraoui Fatima Zahra , Guerroudj Noureddine ,

Received date: 13-05-2024 Publication date: 14-06-2024 pages 293-305.

Challenges and Difficulties of Online Translation Teaching at Algerian Universities

Loucif Hala ,

Received date: 12-05-2024 Publication date: 14-06-2024 pages 306-321.

Value from economic concept to customer's perceived value

Laghouati Younes , Boutalbi Maamar ,

Received date: 20-04-2024 Publication date: 14-06-2024 pages 322-336.

The Effect of Nationalism and Neoliberalism on English as a Medium of Instruction in Algeria

Zekri Wafa ,

Received date: 15-01-2024 Publication date: 14-06-2024 pages 337-350.

E-learning as a mechanism to ensure quality higher education in Algeria

Bouguetaf Mahmoud , Benmekki Nadjet ,

Received date: 08-04-2024 Publication date: 14-06-2024 pages 351-362.

Problems Facing Tour Guides in Speaking in the Field of Tourism in Algeria. Case of the High National School of Tourism, Algiers

Ben Redda Djamel , Gasmi Mustapha ,

Received date: 10-05-2024 Publication date: 14-06-2024 pages 363-376.

(The role of physical education and sports in achieving psychological health among students in the school) -Analytical reading of previous studies-

Ghrieb Hocine ,

Received date: 20-03-2024 Publication date: 14-06-2024 pages 377-383.

Entrepreneurship and Entrepreneurial Education: From Concept Evolution to University Interest - A Theoretical Study

Gueriniai Ahmed , Chamakhi Moussa Ismail ,

Received date: 14-04-2024 Publication date: 14-06-2024 pages 384-397.

Sociology of professional mobility

Belguidoum Soumia , Azri Moumia ,

Received date: 19-03-2024 Publication date: 14-06-2024 pages 398-409.

The role of a smart electronic agent in the conclusion of smart contracts incorporated into Block Chin

Bouhentala Brahim , Guessouri Fahima ,

Received date: 23-04-2024 Publication date: 14-06-2024 pages 410-420.

Le chœur des femmes sur les réseaux sociaux entre mascarade et empowerment

Soulages Jean-claude ,

Date de réception: 19-05-2024 Date de publication: 14-06-2024 pages 421-431.

DIMENSION CULTURELLE DANS L’ENSEIGNGEMENT-APPRENTISSAGE DU FRANÇAIS AU BURUNDI

Bigirimana Clément , Nisengwe Alexis , Ndereyimana Edith ,

Date de réception: 18-10-2023 Date de publication: 14-06-2024 pages 432-442.

le désenchantement historique et l'imaginaire romanesque dans le rapt d'Anouar Benmalek.

خلفاوي سعاد , Souilah Samira ,

Date de réception: 29-04-2024 Date de publication: 14-06-2024 pages 443-455.

L'interculturalité dans Stupeur et Tremblements d'Amélie Nothomb : Choc Culturel et Dissonance Cognitive

Mimouni Ahmed Amine , Benzid Aziza ,

Date de réception: 20-02-2024 Date de publication: 14-06-2024 pages 456-471.

Les répercussions de la pandémie de Covid-19 sur le secteur du tourisme en Tunisie

Abderahmani Chouaib ,

Date de réception: 17-07-2023 Date de publication: 14-06-2024 pages 472-494.

La dictée révisée, comme moyen de faciliter le processus d’apprentissage de l’écriture au collège

Gherib Jamal , Benamar Rabea ,

Date de réception: 31-10-2022 Date de publication: 14-06-2024 pages 495-507.

Les opinions et les usages des étudiants en première année de licence en français à l’université de Djelfa quant à l’image sociale du français

Ghezal Said ,

Date de réception: 29-04-2024 Date de publication: 14-06-2024 pages 508-517.

L’énonciation du silence dans ru de Kim THUY

Moussaoui Halima , Djebbari Nassima ,

Date de réception: 20-08-2023 Date de publication: 14-06-2024 pages 518-531.

Violence conjugale, Pour un projet sociétal

Imoudache Karim ,

Date de réception: 01-01-2024 Date de publication: 14-06-2024 pages 532-546.

Discours numériques et stratégies argumentatives. Un défis à relever, des problèmes à résoudre et des difficultés à surmonter.

Oricha Farid ,

Date de réception: 30-12-2023 Date de publication: 14-06-2024 pages 547-558.

L’éducation aux médias dans le programme scolaire algérien

Idris Souhila ,

Date de réception: 20-05-2021 Date de publication: 14-06-2024 pages 559-573.

Tin Hinan, ma reine d’Amèle El Mahdi : Une approche anthropo-littéraire de la culture Touarègue à des fins pédagogiques

Maouchi Amel ,

Date de réception: 12-05-2024 Date de publication: 14-06-2024 pages 574-585.

FONCTIONNEMENT DU PHATIQUES DANS LES INTERACTIONS EN LIGNE

Abrouk Nadia , Sahli Farida ,

Date de réception: 11-03-2024 Date de publication: 14-06-2024 pages 586-602.

techniques de relevé des gravures rupestres exemple relevé 3D par photogrammétrie de la station de Aïn Naga région de Djelfa

Ahman Faïza , Sahed Aziz Tarek ,

Date de réception: 14-02-2024 Date de publication: 14-06-2024 pages 603-620.

الفضاء السبراني، فواعل وتهديدات

بلفرد لطفي لمين , امحند برقوق ,

تاريخ الارسال: 30-04-2024 تاريخ النشر: 14-06-2024 ص 621-631.

النسوية عناصرها وميزاتها في شعر غادة السمان وفروغ فرخزاد (دراسة مقارنة تحليلية).

اصل ركن آبادي ليلي ,

تاريخ الارسال: 13-08-2021 تاريخ النشر: 14-06-2024 ص 632-645.

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