الحوار المتوسطي
Volume 7, Numéro 1, Pages 81-94
2016-03-15
La Carte De Paiement Et De Retrait Interbancaire Cib En Algérie En 2014 : Réalité Et Perspectives
Auteurs : Mohammed Kameli . Mohammed Lazreg .
Résumé
The infringement(achievement) of a competitive advantage in banking services passes by the improvement of the quality of the service(performance). In this sense(direction), the contributions of information technologies and communication ICTS(INFORMATION AND COMMUNICATION TECHNOLOGIES) establish (constitute) a major evolution in banking services. Today the activity electronic banking returns in game(set,play) and becomes a necessity because it establishes(constitutes) an instrument which favorably meets the requirements of the development, it is a way(means) of support(accompaniment) and implementation of marketing strategy. In brief she(it) establishes(constitutes) inevitably an average concrete of modernization of the banking sector.
Mots clés
Interbank card(map) cib, banking service, icts(information and communication technologies), dematerialization of means of payment
Les articles similaires
Lazreg Mohammed
.
Goudih Djamel Torqui
.
pages 19-42.
Fadel Sabah
.
Zerouti Messaoud
.
Rouaski Khaled
.
pages 172-188.
