مجلة بحوث الإدارة والاقتصاد
Volume 6, Numéro 1, Pages 95-122
2024-03-15
The Impact Of E-marketing On The Consumer Buying Decision Field Study -condor - Algeria -
Authors : Dahmane Ahmed .
Abstract
Abstract: Through this research, we aim to know the role of E- marketing and how it affects on the consumer buying decision in “Condor”, the study variables were defined as: an independent variable, represented by E- marketing, and a dependent variable, represented by the buying decision. The study was conducted on Condor managers, where data was collected from the target segment (50 individuals) using a questionnaire, to achieve the study's objective, we used the SPSS, through the results, we found that E-marketing has an impact on the consumer's buing decision at Condor, we got several results, the most important is that the economic companies should focus on the use of e-marketing. Keywords: Marketing, E-Marketing, Buying Decision (purchase Decision), Condor
Keywords
Marketing, E-Marketing, Buying Decision (purchase Decision), Condor
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