مجلة الباحث الإقتصادي
Volume 11, Numéro 2, Pages 13-28
2023-12-30
The Role Of Information Technology And Business Process Reengineering In Enhancing Enterprise’ Value - The Case Of Algeria Telecom Company - Souk Ahras Unit
Authors : Harireche Nadji .
Abstract
Through this paper, we intend to analyze Information Technology (IT) and Business Process Reengineering (BPR) role in increasing the Enterprise Value of the economic company by adopting the Algeria Telecom - Souk Ahras unit as a case, This is based on the fact that the literature that has dealt with the subject has unanimously agreed that BPR supported by IT has the ability to positively impact the Enterprise Value, by controlling costs, improving efficiency and supporting competitive advantages, which is directly reflected in the basic dimensions of value, which are: Profitability, Market Share and Organizational Image. In this paper, we used a descriptive analytical approach as well as an experimental study, where we used a questionnaire distributed to a random sample of 56 staff members and managers in the company in question, and data was analyzed using SPSS v23. The most important results obtained were the existence of a strong positive correlation between IT, BPR, and Enterprise Value, as well as the presence of a positive significant effect of both IT and BPR on enhancing the value of Algeria Telecom Corporation - Souk Ahras Unit, in line with what was reported in the literature that dealt with the topic.
Keywords
Information Technology ; Business Process Reengineering ; Enterprise Value ; Algeria Telecom Company
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