مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 16, Numéro 1, Pages 300-312
2023-06-17
The Importance Of Total Quality Management On Achieving Company’s Competitive Advantage In Hotels Industry
Authors : Gourida Siham .
Abstract
This paper has discussed the concept of total quality management and competitive advantage in aim to highlight the main dimensions that a company should focus on, such as; customer focus, continuous improvement, employee involvement, top management support..etc . This paper has emphasized on the importance of implementing the total quality management principles in the company’s strategy as a key secret on achieving its competitive advantage.by taking hotel sector-case of Djelfa city- as an example the statistical findings approved the research hypotheses of the relationship among the study variables .
Keywords
Total quality management ; TQM ; Competitive advantage. ; Hotels ; Djelfa
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