Revue des Economies financières bancaires et de management
Volume 12, Numéro 1, Pages 719-740
2023-04-30
Commercial And Consumer Electronic Advertising
Authors : Hamrit Rachid .
Abstract
Abstract: The ease of surfing on the Internet is increasing the pressure on the consumer by exaggerating the advertising of goods and services, to try to seduce him and enter into the world of e-commerce, and induce him to contract through the international information network, without giving him time to question what is provided, which We wonder whether this "consumer" consumer of goods or services can question the product or service it is offered through the electronic means it offers, especially since traditional legal dress is unable to receive this technology and catch up with it because it is constantly evolving. E-contracting is a very important stage, on the basis of which the contracting party decides to take the product or service or not, which calls for rapid intervention to protect the weak consumer at this stage, to increase fraud and piracy, and the idea of informing the consumer of legal protection is not a newly created idea or Is limited to electronic contracts only, the consumer - no matter what contract he makes - needs protection, especially in electronic contracts.
Keywords
Keywords:electronic advertising, commercial advertising, consumer
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