Revue algérienne d'économie et gestion
Volume 16, Numéro 2, Pages 158-180
2022-12-31
Authors : Semaoune Khalissa . Elmogherbi Salima . Benslimane Amine . Affane Malak .
This paper focused on the link among digital innovation, customer behaviour and decision-making. We chose Algerian online retailers as a case study since it is one of the sectors integrating digital innovation in Algeria. We have approached this topic from a customer's perspective as they became aware of different digital innovations in this retail sector, making the study realisable. This work is divided into two parts; the first is theoretical, where we will dress an overview of digital innovation in businesses and the transformation of consumer behaviour and decision-making due to digital innovation implementation. The second part is devoted to the empirical study, in which we will discuss the results of our online survey intended for regular consumers of all ages. The objective is to understand better consumer behaviour and the transformation of decision-making processes in the online Algerian retailer sector.
Digital innovation ; Consumer behaviour ; Online retailing ; Marketing ; Management
بوسالم أحلام
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عابد يوسف
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ص 117-132.
Yahia Zeghoudi
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pages 74-88.
Said Houari Amel
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pages 257-268.
El-moffock Nabila
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pages 892-911.