Aleph
Volume 9, Numéro 3, Pages 475-487
2022-06-25
Intertextuality In The Uk Referendum Discourse Of 2016: British Online Newspapers
Authors : Doukha Fatima . Mansouri Brahim .
Abstract
During the referendum campaign of 2016, newspapers have been not only the apex of political information but also played a stellar role in setting the agenda for the mainstream media (Levy et al., 2016: 33). Activists from political parties were divided by the question of the UK membership in the European Union which also split newspapers’ support into two opposing sides: the Leave and the Remains camps. This paper examines critically the way historical events and the cultural background of metaphor contributed to the shaping of the news discourse. It also attempts to point out at the ideologies disseminated by the press discourse to direct and impact the readers’ views regarding Britain’s membership in the European Union. Norman Fairclough’s concept of intertextuality in CDA is the appropriate approach for this study. The findings reveal the presence of multiple political voices from both sides; the Leave and the Remain campaigners. Also, metaphorical depictions are manifested for ideological contestation of either racism or xenophobia. The discourse of the newspaper during the referendum campaign contributed to the transformation of certain power relations in contemporary Britain.
Keywords
Ideology ; intertextuality ; metaphor ; newspaper ; power ; referendum
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