مجلة الإقتصاد الجديد
Volume 12, Numéro 2, Pages 168-185
2021-01-15

The Impact Of Personal Selling On Customer Purchasing Behavior – Case Study Of The Mobile Operator Mobilis



Authors : Amri Aicha .

Abstract

The study aimed to examine the impact of personal selling on customer purchasing behavior. To achieve the objectives of the study, hypotheses were formulated and tested on a sample of the targeted community consisting of 57 respondents. The questionnaire, therefore, was distributed and collected the data through a 5points Likert scale. The results of the study showed that personal selling have a positive and significant impact on consumer purchasing behavior. Also, the results showed that salespersons possess the ability to attract consumers in a compelling and eye-catching style, which contributed to strengthening his endeavor to satisfy consumer services.

Keywords

Personal selling, Customer, Purchasing behavior

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