مجلة معالم للدراسات الاعلامية و الاتصالية


Description

"Maalim: Journal of Media and Communication Studies" is a semi-annual peer-reviewed scientific journal established in 2019. It is published by the Communication and Food Security Laboratory at the Faculty of Information and Communication Sciences, University of Algiers 03. The journal focuses on scientific research in the humanities and social sciences in general, with a specific emphasis on media and communication sciences. Additionally, it addresses topics related to the intersection of food security, media, and communication.

The journal publishes articles in Arabic, French, and English, welcoming serious and distinguished scholarly works from both within and outside the country. The aim is to contribute to expanding the horizons of scientific research, ensuring the continuity of knowledge accumulation, and keeping pace with developments at the scientific and practical levels.

 


5

Volumes

9

Numéros

75

Articles


"L'impact du petit-déjeuner sur la concentration, la satiété et la prise alimentaire de la journée"

عاشور بريك مايسة,  خلايفية نعيمة, 
2023-12-28

Résumé: L'objectif de cette étude est d'évaluer les effets du petit-déjeuner sur la concentration, la satiété et la prise alimentaire chez l'adulte, par le biais d'un essai randomisé contrôlé comparant petit-déjeuner versus jeûne. Les hypothèses sont qu'un petit-déjeuner améliore les performances cognitives, augmente la satiété et réduit la prise énergétique totale de la journée par rapport à un jeûne du matin. Cette étude permettra de clarifier le rôle du petit-déjeuner sur la faim, la cognition et les apports nutritionnels sur la journée.

Mots clés: petit-déjeuner ; faim; ; satiété ; cognition


How Digital Communication Supports Public Campaigns: A Theoretical Approach

بلقاسي كريم,  صادق ريمة, 
2024-02-05

Résumé: This study investigates the integration of digital strategies in non-profit organizations' public campaigns. It revolves around three central themes; enhancing digital visibility, tailoring content to user expectations, and facilitating online interaction. The research underlines the importance of a sophisticated approach in digital communication, advocating for its strategic alignment with the broader goals and editorial direction of the organization. While acknowledging the pivotal role of digital tools in contemporary communication, the study stresses the irreplaceable value of face-to-face interactions. Proposing the concept of a '2.0 event,' which merges traditional and digital communication elements, the research suggests a balanced approach. This method is aimed at maintaining the core human element in public campaigns, while effectively utilizing the expansive reach and dynamic nature of digital communication. Ultimately, this paper emphasizes the importance of harmonizing digital and traditional methods to enhance the efficacy of public campaigns in the digital era.

Mots clés: digital communication ; public campaigns ; support strategies



Les 10 articles les plus téléchargés

18 907 أسباب و أبعاد عمالة الأطفال Causes and dimensions of child labor 3 692 معوقات التسويق الالكتروني في الجزائر واهم الحلول المقترحة للنهوض بها The obstacles of electronic marketing in Algeria, and the most important proposed solutions for its advancement 3 635 التسويق في البيئة الرقمية: قراءة في التسويق الالكتروني وتقنياته Marketing in the digital environment: reading in e-marketing and its technologies 3 284 Le E-Commerce en Algérie : Enjeux et défis à surmonter E-Commerce in Algeria: Issues and challenges to overcome 3 065 الأمن الغذائي الجزائري بين حتمية تطوير سياسات الإنتاج و التسويق واستمرار العجز الغدائي Algerian food security between the imperative to develop production and marketing policies and the continuing food deficit 2 576 الأطر النظرية المفسرة للإعلام الشبكي بين الفعالية و المحدودية. Theoretical frameworks explaining the network media between effectiveness and limitations 2 555 البيئة الاتصالية الجديدة، سياقات التطور، والخصائص والواقع في البلدان العربية The new communication environment, development contexts, characteristics and reality in Arab countries 1 839 سيكولوجية الجماهير في التفاعل مع مضامين مواقع التواصل الاجتماعي الاقتراب من الظاهرة بنظرية " غوستاف لوبون " The psychology of the masses in interacting with the contents of social networking sites Approaching the phenomenon with "Gustave Le BON 1 800 الترويج للمنتجات الغذائية عبر المنصات الإلكترونية دراسة وصفية لصفحة الفايسبوك التابعة لمؤسسة إكسترا بن حمادي Promote food products via online platforms Descriptive study of the Facebook page of the Extra Bin Hammadi Foundation 1 690 تكنولوجيات الاتصال الجديدة ودورها في إلكترونية التسويق. New communication technologies and their role in electronic marketing