Ex Professo


Ex professo is an international, double-blind, peer-reviewed, annual, free and open access journal published by Hamma Lakhdar University of El-Oued - Algeria. It is dedicated to both theoretical and practical studies of languages (French, Arabic, English); open to these different languages / cultures, it has a multidisciplinary vocation. Ex professo associates within its reading committee academicians and researchers specializing in language sciences, text sciences, and didactics belonging to national and international universities. With reference to these different fields of study, the journal devotes sections to themes Varia, Book reviews, and Essays; and occasionally publishes proceedings of conferences organized by the Faculty. It seeks to welcome only unpublished and original contributions. Submitted double-blindly, these contributions must respect the editorial template of the journal, and not be the subject of another publication. For doctoral students; it is the place to meet and share the opinions with professionals and emeritus researchers. For this purpose, binomial proposals between researcher / doctoral students are accepted. The journal also accepts the proposition of an issue to be devoted to “collective work” under the supervision of a coordinating professor. However, the journal is in no way responsible for the ideas put forward in the content. The scientific opinions expressed in the articles are the sole responsibility of their own authors. The journal is published in two versions online and in print. The online version is free and downloadable.







Niveau sémantique du discours publicitaire : le figuratif et le thématique.

لونيسي مراد,  آيت دحمان كريمة, 

Résumé: Nous proposons dans cet article l’analyse sémantique dans le discours publicitaire, à savoir le figuratif et le thématique. La question de la rhétorique sera mise en lumière, cette dernière décrite avec les outils de la théorie et de l’énonciation du discours. Le cadre théorique de notre article est forgé sur les perspectives des travaux de Denis Bertrand sur la sémiotique de la figurativité, ensuite sur les travaux de Greimas et Algirdas Julien Greimas sur la typologie sémantique du discours. L’intérêt de notre recherche touche en particulier les éventuelles applications dans le Marketing ainsi dans l’efficacité du discours afin de toucher la cible (consommateur).

Mots clés: sémiotique ; sémantique ; publicité ; discours ; figuratif ; thématique

Multimodality: The Overdue Invention of the Obvious Exploring the Interrelationship between Multimodality and Learning Modes

Othmane Meriem, 

Résumé: All through this theoretical paper, we hypothesize that there is an interrelationship between multimodality as used for assessment purposes and the learning style, basically in light of the fact that monitoring the students favored way for learning causes the instructor to distinguish the proper assessment mode used to fit the students learning style additionally ,it has a positive effect on their achievement .To affirm this hypothesis , an experiment was conducted with Third year students at the department of Biskra .The results show that there is a direct link between multimodality of teaching ( videos, games and songs) and learning styles( visual , auditory and kinesthetic) .

Mots clés: multimodality, assessment, evaluation, learning styles