مجلة دفاتر اقتصادية
Volume 10, Numéro 1, Pages 548-560
This study aims to find out the role of sustainable marketing in company’s Strategy, A case study of Toyota Motor Corporation. Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. The study concluded that sustainable marketing has a significant role in Toyota Motor Corporation strategy and it brings added value to this company. Most important benefits of the sustainable marketing according to this study are its positive effect to the company differentiation from the competitors and that way gain competitive advantage.
sustainable marketing; company Strategy; competitive advantagy
عبد الحفيظ حسام الدين
Said Houari Amel