مجلة البشائر الاقتصادية
Volume 4, Numéro 3, Pages 727-744

The Role Of Competitive Intelligence In Creating A Competitive Advantage: Empirical Study Of Algeria Telecom Mobilis

Authors : Fattouche Soumeya . Hedjazi Ismail .

Abstract

Competition among the mobile telephone companies is increasing in Algeria, it is important for each company to gather, analyze and use the information in order to create a competitive advantage. The purpose of this study is to clarify the role of competitive intelligence in relation to creating a competitive advantage in ATM Mobilis. We used the survey method, while primary data was collected using questionnaires administered to the divisions’ managers of ATM Mobilis. In addition to the statistics available on the websites of MPTTD, and Mobilis. The results confirm that the four competitive intelligence elements are strong predictors of competitive advantage. Their order of importance (based on descriptive analysis by using SPSS) are competitor intelligence, customer intelligence, technological intelligence and finally market intelligence.

Keywords

competitive intelligence ; competitive advantage ; mobile telephony ; ATM Mobilis