دفاتر السياسة والقانون
Volume 10, Numéro 18, Pages 279-288
2018-01-01
التسويق السياسي: بين المفهوم والأسس
الكاتب : خلفلاوي شمس ضيات .
الملخص
The aim of the study is to display the notion and the qualities of Political Marketing and the main characteristics and principles that help to study and analyze it through some elements. Political Marketing is known as the activity or the group of activities that aim at enlarging and organizing the number of the proponents of a certain political candidate or party or any program or opinion.
الكلمات المفتاحية
Political Marketing, Concept, Foundations
مقالات مماثلة
فتاح كمال
.
ص 206-230.
رمضاني عنتر
.
مناصري وفاء
.
ص 19-34.
