مجلة الاجتهاد للدراسات القانونية والاقتصادية
Volume 7, Numéro 4, Pages 351-370
2018-10-01
التسويق الخيري ودوره في زيادة موارد الجمعيات الخيرية Charity Marketing And Its Role In Increasing Resources For Charities
الكاتب : أسماء سلكة . زينب حمدي .
الملخص
تهدف هذه الورقة البحثية لإلقاء الضوء على موضوع بالغ الأهمية في جميع المؤسسات ألا وهو التسويق والذي يعتبر كأداة تنتهجها العديد من المنظمات والمؤسسات من أجل تحقيق أهدافها ومن بين هذه المؤسسات نجد الجمعيات الخيرية والتي تعد ﻤﻥ ﺍﻟﻤﻅﺎﻫﺭ ﺍﻟﺤﻀﺎﺭﻴﺔ ﻓﻲ ﺃﻱ مجتمع ﻷﻨﻬﺎ ﺘـﺩل ﻋﻠـﻰ ﻤـﺩﻯ ﺍﻟﺭﻗﻲ ﺍﻟﺫﻱ ﻭﺼل اليه ﺃﻓﺭﺍﺩ ﻫﺫﺍ ﺍﻟﻤﺠﺘﻤﻊ ، ﻭﺍﻟﻬـﺩﻑ ﺍﻷﺴﺎﺴـﻲ ﻤـﻥ ﻭﺭاء ﻫـﺫﻩ ﺍﻟﺠﻤﻌﻴﺎﺕ ﻫﻭ ﺘﻘﺩﻴﻡ أكبر ﻗﺩﺭ ﻤﻤﻜﻥ ﻤﻥ ﺍﻟﺨﺩﻤﺎﺕ للمجتمع ، وذالك من خلال انتهاج المنظمة أو بالأحرى الجمعية مجموعة من الإستراتيجيات والأساليب التسويقية التي من شأنها زيادة موارد هذه الجمعيات والبحث في سبل استدامتها. Abstract This researching paper aims to profound throwing of the at shedding light on a very subject the importance important subject in all organizations, specifically not to and he the marketing, which is considered as a tool adopted by many organizations and institutions in order to achieve there objectives. Among these institutions we find charities which considered cultural indicators in any society because they show the extent of civilization achieved by the members of this society. The main objective of these associations is to provide as much services as possible to the society, through set of marketing strategies and methods Which would increase the resources of these societies and explore ways for their sustainability. and who instrument considers as follows her many from organized and the organizations mn 'ajl her investigation of goals and evident blessing this charitable organizations plateau of the associations and which the civilized appearances in any society promise from for that she the progress indicates during who arrived to him individuals raved the society, and the essential goal from behind this associations he presentation of big possible amount from the services for the society, wdhaalk through adopting organized or rather collective group from strategic and the marketing ways which from her matter increase resources of this associations and the research in spike her continuity.
الكلمات المفتاحية
Keywords: marketing, charities, financial resources ; الكلمات المفتاحية : التسويق، الجمعيات الخيرية، الموارد المالية.
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