مجلة الإقتصاد و المجتمع
Volume 9, Numéro 9, Pages 45-72
2013-10-05
تقویم تجربة تدریس مبادئ التسویق باللغة الانجلیزیة في جامعة الملك سعود
الكاتب : المبيريك وفاء .
الملخص
This study aims to evaluate the experiment of teaching the principles of marketing in English, at College of Business Administration (CBA) in King Saud University. Advantages and difficulties of the experiment were explored from the viewpoint of female students and faculty. To achieve this goal, 82 questionnaires have been collected, and 5 female faculty have been interviewed. Results indicate that, there are two groups of advantages that student have in this experiment: they are language advantages, and specialization advantages. However, three groups of difficulties can be faced by students: they are student-related difficulties, faculty-related difficulties, and language-related difficulties. Faculties revealed a number of advantages and difficulties in this experiment. Finally, a number of recommendation have been presented based on the results.
الكلمات المفتاحية
English teaching, marketing principles, difficulties, advantages, female students, faculty, King Saud University, College of Business, Administration
مقالات مماثلة
محمد بن عبدالعزیز الدغیشم محمد
.
ص 17-45.
علي عماد رمضان مصطفى
.
ص 611-631.
محمد براهيم الفوزان
.
ص 159-183.
بوحجلة محمد
.
ص 196-215.
الجمعي بولعراس
.
آمال فرفار
.
م جدي سليمان عبد الرازق
.
ص 6-28.
