مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 4, Pages 200-212
2023-12-31
Medical Tourism Industry With A Focus On Electronic Promotion: Experiences Of Some Arab Countries As A Model
Authors : عماري علي .
Abstract
The medical tourism industry as a successful investment policy, which contributes to developing economies, generating revenue and improving the quality of health services; requires focusing on how to market and promote it using specific policies, chief among them is e-promotion, which has become an imperative in light of an environment characterized by extreme competition and change Continuous. Within the Arab world, some Arab countries have taken great interest in this industry to diversify their sources of income and optimize their wealth to achieve the greatest economic return, by providing the elements of electronic medical tourism based mainly on electronic promotion. we aim through this paper to identify the role of e-promotion in the medical tourism industry, while highlighting the experiences of some Arab countries.
Keywords
tourism industry; medical tourism; e-promotion; medical tourism in Arab countries
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