مجلة الدراسات المالية والمحاسبية
Volume 5, Numéro 1, Pages 211-230
2014-12-31
تطویر المنتجات الجدیدة ودوره في تعزیز تنافسیة المؤسسات الاقتصادیة
الكاتب : ياسين بوبكر .
الملخص
New product development play an essential role in competitiveness reinforcement. Because, It's strongly related to Porter's Five Forces and it's strategies. So, adopting new product development has become inevitable to create and strengthening competitiveness, expand market share and to increase profits and stay in market as long as possible.
الكلمات المفتاحية
New product development, competitiveness, competitiveness reinforcement
مقالات مماثلة
مصطفى بورنان
.
ص 205-2015.
العایب عبد الرحمان
.
ص 268-288.
