IMPACT OF FINANCIAL INCLUSION ON THE STRATEGIC SUCCESS OF JORDANIAN BANKS

Bouguerra, Imane; Al-abdallah, Shadi

La Revue des Sciences Commerciales
Volume 23, Numéro 1, Pages 6-29
2024-06-08

Impact Of Financial Inclusion On The Strategic Success Of Jordanian Banks

Authors : Bouguerra Imane . Al-abdallah Shadi .

Abstract

: This study aims to investigate the relationship between financial inclusion indicators (number of branches, number of ATMs, deposits for small and medium-size enterprises (SMEs), SMEs for loans, credit card, on the strategic success of Jordanian commercial banks, to achieve this, firstly we distributed questionnaires to 102 responsible employees in 7 Jordanian commercial banks for measuring the strategic success of banks, secondly we used the financial reports of banks from 2018 to 2019 to measure financial inclusion indicators. The study found a relationship between the strategic success of Jordanian banks on the one hand and the number of branches and deposits for SMEs, combined on the other. The study also found that there is no relationship between the strategic success of Jordanian banks on the one hand, and between: the number of ATMs and loans for SMEs and credit cards, combined on the other hand.